Five Ways to Boost the Reputation of Your Hotel

Where luxury hospitality is concerned, reputation is everything. It’s the force that attracts guests, drives bookings, and keeps loyal clients coming back time and again. And, with social media feedback at the fingertips of every guest, maintaining a top reputation is more crucial than ever.

In this article, we’ll delve into five key strategies to keep your reputation in check and explain the role that cleanliness plays in placing your hotel head and shoulders above the competition.

Deliver exceptional customer service

First impressions count, and in the hotel industry, this couldn’t be more true. From the moment a guest steps into your hotel, their experience begins, so how do you make it one they won’t forget?

Every member of staff should be trained to exceed expectations with a top-notch service. Show them how to anticipate guests’ needs, handle any issues promptly, and go the extra mile to make their stay one that leaves a positive imprint in their minds.

Guests who feel they’ve received exceptional service are likely to leave positive online reviews (more on those below) and will inevitably become repeat clients.

Maintain the highest standards of cleanliness

Eagle-eyed guests are quick to pick up on imperfections, and where cleaning is concerned, nothing short of spotless is acceptable to maintain your reputation. A clean hotel isn’t just about aesthetics, though; dust mites, allergens and bacteria can all impact the appeal of the hotel.

A rigorous cleaning schedule allows you to prevent issues such as pest infestations and mould.

Periodically deep-cleaning your hotel and employing professional hotel cleaning services allows a fresh pair of eyes to assess your rooms, leaves your curtains dust-free, and your upholstery without stains. Set yourself apart from the competition and have guests leave 5-sar reviews.

Embrace technology

Property management systems, mobile apps, and digital check-ins can all enhance your guest experience, while streamlining your operations and collecting important data. Automate your feedback requests and make it as easy as possible for guests to leave glowing reviews.

Respond to reviews

Online reviews are perhaps the most important tool for shaping the reputation of your hotel. According to research, around 81% of travellers say they read reviews before making a hotel booking, with the most responsive hotels seeing increased bookings.

Whether the review is positive or negative, it’s crucial that you respond in a professional manner, as your future potential guests will be reading it. A timely response can mitigate the impact of a negative review and show your commitment to guest satisfaction.

Learn from guest feedback to continually enhance your services, and repeatedly request guest reviews to build a great reputation.

Offer unique experiences

Offering unique and memorable experiences can set your hotel apart and do wonders for your reputation. Consider quirky dining experiences, customised welcome packages, and individual room decor for a stand-out experience that guests will share with friends and family. Word-of-mouth marketing can skyrocket a brand’s reputation in no time at all!

In conclusion

High standards of cleanliness, from the lobby to every guest room, are of paramount importance to a good reputation. You can boost your hotel’s reputation with unique experiences, introducing new and useful technology, and responding to reviews promptly.

At Donau, we have intimate knowledge of the luxury hotel sector, and our highly trained, security-vetted team is on hand for regular spruce-ups and complete deep-cleans.

Guests expect perfection. Protect your hotel’s reputation by acquiring hotel cleaning services from our experienced team.